Jimena

The design depended heavily on motion.

Scroll wasn’t just navigation — it was part of how the content was understood.

Sections, transitions, and color changes all relied on it. If that didn’t work properly, the experience would break.

At the same time, the site still needed to communicate product information clearly and support additional content like recipes, blog posts, and ecommerce.

The first step was breaking the layout into smaller pieces.

Instead of treating the page as a single continuous experience, each section was defined by how it behaves:

• how it enters the viewport
• how it transitions
• what remains stable

This made it possible to map the scroll logic before writing code.

Animations weren’t added later — they were part of the structure from the beginning.

A large part of the process was testing and adjusting interactions to make sure they didn’t interfere with readability.

The site was built using WordPress as a CMS, with a custom front-end layer in HTML, CSS, JavaScript, and PHP.

For scroll-based interactions:

• GSAP handles animation control
• ScrollMagic synchronizes animations with scroll position

The focus was on keeping performance stable:

• using transform-based animations
• controlling when elements are rendered
• avoiding unnecessary reflows

At the same time, the structure needed to stay maintainable despite the complexity of interactions.

The final site translates the original concept into a usable experience.

Users can move through the platform as a continuous flow, where each product feels distinct but still part of a unified system.

The site combines a non-traditional navigation pattern with structured product information and integrated content.

Because motion was part of the structure, the front-end work required decisions about rhythm, readability, and interaction, not just implementation.