Context
LAIC (Latin America International Championship) is the largest Pokémon tournament in Latin America. It brings together multiple competitive formats: TCG, VGC, GO, and UNITE.
The starting point wasn’t a blank slate. There was already a LAIC website, but it worked more like a document than a platform: all the information was there, but it wasn’t structured for how people actually use it.
This project focused on turning that into something usable — adapting it to the Latin American audience, and rebuilding the experience across three languages.